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NBA needs flex scheduling for network games

5. January 2008  - Published by Adam Bartel

Don't you want to see the Atlanta Hawks?  Sure you do.  You know Joe Johnson, Marvin Williams, Josh Childress, and Al Horford, because you watched them in college.  You know that Josh Smith is a stat-sheet stuffer that's even more exciting to watch than his numbers indicate.  And you know that they've got a serious shot at breaking the longest current playoff drought in the NBA.  So you want to see them.

I hope you've got the NBA League Pass package, because otherwise you're screwed.  They're not on ABC once the rest of the season.  Or on ESPN.  Or on TNT.  Or even on NBA TV, which you at least get if you get most sports cable/satellite packages.  Nope, there's no Hawks anywhere on the schedule, nor are there any Philadelphia 76ers or Charlotte Bobcats games (and though they're not playoff bound, Andre Iguadola and Raymond Felton are really worth watching).

But you know what you can see on those networks?  Shaquille O'Neal's fat ass hauling itself up and down the court alongside Dwyane Wade and his bum shoulder for an 8-25 ballclub.  Yep, you can catch the Miami Heat, one of the NBA's five worst teams, 16 more times on network or basic cable TV this season, plus another five on NBA TV. 

How about Ben Wallace's overhyped game?  You get 16 more chances to see him and his Chicago Bulls struggle to get back into the Eastern Conference playoff race.

Meanwhile, New Orleans is in great shape to make the playoffs, and boasts young stars like Chris Paul and David West.  You'd better be free this coming Friday night, because that's the only chance you'll get to see them this season (fittingly, playing against Miami). 

Would you like to see Dwight Howard, perhaps the most exciting player in the NBA, and his Orlando Magic, who are way out in front of the Southeast Division?  You get two more chances to see them; don't you feel lucky?  Well you're luckier than the folks who were hoping to see Chris Bosh and his Toronto Raptors, because they played their last game on basic cable last night.

I'm sure that the NBA will say that people want to see superstars, and that's why Miami and Cleveland (who is struggling to get to the .500 mark) are on ABC six times this season.  Maybe they need to realize that these superstars might not get very far in the playoffs, and if they gave themselves the opportunity to swap out games with below .500 teams for ones involving playoff bound teams so fans can get more familiar with them and get them interested in seeing them go deep into the playoffs.

Or they could just keep jamming Shaq, LeBron, and Kobe down our throats.  It could go either way.

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Comments

1/5/2008 5:32:21 PM #
I'm not fan of the NBA, let me say that upfront. Its for "people like me" that has the TV schedule set up the way it is. The NBA is flailing league that has to set up their TV schedule the way it is in order to attract the fans on the fringe. I keep up on the NBA by watching SportsCenter and I'll stop and watch a game every now and again if there's nothing else on.

The NBA used to be one of the big four major sports, but since the "Jordan era" its slipped almost into obscurity unless you're a die hard fan. I enjoy watching top notch play but in order to get that you have to go to the college game these days. There isn't any show-boating....ok well there's some, but not nearly as much as there is in the NBA. The college game is all about being a team, whereas most teams in the NBA are about one or two individual players. LeBron, Kobe, Shaq and D-Wade, etc.

I'll take the college game over the pros any day of the week and twice on Sunday. There's more on the line with each game in college. I mean hell, the eighth seed in the Eastern Conference of the NBA is usually a .500, or barely above or sometimes even below, team.

The other knock against the NBA is that the playoffs take forever! It seems like the playoffs are as long as the season. With college, there's one month for the "playoffs" and every game is exciting to watch, even the 1 vs. 16 seed games anymore.

While I may not be a fan of the NBA, I enjoy following the guys that I've watched in college. I'm intrigued with the Boston Celtics to see if they can keep at their pace and even win the championship. But ESPN/TNT/ABC are not going to go to a flex schedule in their programming simply because of "fans" like myself...the ones on the fringe that just want to see the so-called superstars. And while it might suck for the hardcore fan, its smart business/programming for those networks.

Hopefully someday something will bring me back to wanting to watch the league. LeBron started to bring me around last season, and the Celtics are doing it this year. But I'm just not quite there yet.
1/6/2008 11:07:07 AM #
Is the NBA on TV? And if so, who's watching it and why?
5/31/2009 3:39:24 AM #
I really love this game, that's why I always watch NBA on TV.
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